隨著市場日漸復甦，凱悅計劃引入凱悅嘉薈、凱悅悠選和Thompson Hotels三個酒店品牌，進一步擴大亞太地區品牌組合
近日，凱悅酒店集團宣佈其亞太地區品牌擴張計劃，進一步深化旗下奢華和生活方式品牌的佈局。根據計劃，凱悅將首次在亞太地區引入凱悅嘉薈（Caption by Hyatt）、凱悅悠選（Destination by Hyatt）和Thompson Hotels三個別具特色的酒店品牌，全面覆蓋千禧一代、z世代等不同細分市場人群。隨著這三個品牌的加入，凱悅將提供更加差異化的酒店體驗，以更好滿足旅行者、“凱悅天地”會員以及業主不斷增長的需求。
“亞太地區是目前全球成長速度最快的區域之一，蘊藏著巨大的休閒旅遊增長潛力。我們一直都在積極深耕亞太市場，希望透過擴大凱悅奢華和生活方式品牌組合，進一步滿足市場的多元需求，為更多賓客提供定製化且別具一格的體驗。”凱悅亞太區拓展及運營總裁何國祥表示，“中國一直是凱悅戰略發展的重點，隨著中產階級逐步壯大，消費持續升級，大中華區的旅遊經濟不斷呈現出全新的機遇和活力，在整個亞太酒店行業的復甦中扮演著重要的角色。我們也十分期待向中國市場引進這三個風格獨特的酒店品牌，並持續擴大奢華和生活方式品牌的足跡，為賓客提供更多元的凱悅體驗。”
Thompson Hotels 效果圖
奢華和生活方式品牌將持續擴張 三大品牌將首度登陸亞太市場
· 凱悅嘉薈融合了生活方式酒店的設計感和舒適性，以及精選服務酒店的靈活變通和自助自享，致力於打造真正融入當地的生活與文化的酒店品牌。該品牌創新性地著眼於旅行者與本地居民兩大群體，滿足當下新世代的真我樂享派在旅行和日常生活中的核心訴求——真切連結及自我表達。亞太地區第一家凱悅嘉薈酒店即將落子上海中山公園商圈，酒店以自助自享的體驗、共享社交空間、全天候餐飲及可持續運營理念為亮點，真正推進人與人、人與當地社群的連結。
· 凱悅尚萃是提供全方位服務的生活方式酒店品牌，旗下酒店均坐落於熱門目的地。凱悅尚萃酒店旨在將客人與城市脈搏緊密相連，透過周到巧妙的設計，打造“現代探險家”們的當地大本營，為賓客探索發掘城市魅力提供便利，讓旅程中的每刻每分都樂趣非凡。凱悅尚萃酒店在大中華區蓬勃發展，即將在寧波、西安、廈門、上海等內地城市落子，為希望探索目的地城市的賓客提供更多靈感。
· 凱悅悠選品牌囊括了一系列獨立酒店、度假村和度假公寓，各具特色，同時也致力於展現出所在地當地風情的精髓。旗下酒店旨在透過沉浸式的體驗、原創的酒店設計與真誠溫暖的服務，將賓客與本地居民和當地風情連結到一起，打造與眾不同的旅遊體驗。有望成為品牌的亞太首店的青城山尊酒店計劃於2022年正式開業，此外，品牌還將亮相大連。
· Thompson Hotels為志同道合、文化觸覺敏銳的旅行者提供了一個充滿活力的聚集地。無論傳統還是新潮、精緻還是休閒、流行還是小眾，多元文化在此交匯。多種風格的音樂、藝術品、餐飲和酒店設計在此混搭融合。賓客可以在此遇見創意新秀，感受每個目的地最真實的文化表達。亞太地區首家Thompson Hotels預計將在2023年亮相上海浦東黃浦江畔的世博園內，為休閒旅遊、參加展會活動的賓客提供精緻且獨特的酒店選擇。
· 凱悅持續強化阿麗拉品牌在亞太的影響力，位於中國蘇州的阿麗拉太湖蘇州和位於馬來西亞亞庇的阿麗拉別墅沙巴達利灣(Alila Dalit Bay)即將盛大開業，打造並呈現獨具高度的私密空間、匠人藝術、個性化服務和定製化體驗。
· 以全球視野演繹本土風情，安達仕酒店憑藉生動獨特的品牌特色和啟發靈感的沉浸式體驗備受賓客與社群親睞。隨著即將迎來南京河西安達仕酒店和澳門安達仕酒店的重磅開業，安達仕品牌將進一步擴大在大中華區的佈局，為賓客呈現更加豐富的品牌體驗。此外，安達仕酒店計劃於2023年首次進駐泰國首都曼谷，成為One Bangkok的一部分，正在建設的One Bangkok是位於曼谷城市中心充滿活力的綜合性社群，建成之後，它將成為又一個全球新地標。
請訪問www.hyatt.com獲取更多資訊。
“凱悅”一詞在文中泛指凱悅酒店集團及一間或多間附屬公司。
關於凱悅酒店集團
凱悅酒店集團總部位於美國芝加哥，是全球著名的酒店集團。凱悅的信念是“關愛每一個人，讓他們盡善盡美顯真我”。截至 2021 年 9 月 30 日，凱悅在全球六大洲超過69個國家和地區擁有1,000 餘間酒店和全包酒店及度假村。2021 年 11 月 1 日，凱悅透過收購 Apple Leisure Group 新納入了10 個國家/地區的96 家酒店及度假村。凱悅旗下擁有柏悅酒店（Park Hyatt）、Miraval、君悅酒店（Grand Hyatt）、阿麗拉（Alila）、安達仕酒店（Andaz）、凱悅臻選（The Unbound Collection by Hyatt）、凱悅悠選（Destination by Hyatt）、凱悅酒店（Hyatt Regency）、Hyatt、凱悅樂家（Hyatt Ziva）、凱悅奇樂（Hyatt Zilara）、Thompson Hotels、凱悅尚萃酒店（Hyatt Centric）、凱悅嘉薈酒店（Caption by Hyatt）、凱悅尚選（JdV by Hyatt）、凱悅嘉寓酒店（Hyatt House）、凱悅嘉軒酒店（Hyatt Place）、逸扉（UrCove）和Hyatt Residence Club等品牌。以及AMR Collection旗下Secrets Resorts & Spas、Dreams Resorts & Spas、Breathless Resorts & Spas、Zoëtry Wellness & Spa Resorts、Alua Hotels & Resorts和Sunscape Resorts & Spas等度假村和酒店品牌。此外，凱悅的子公司還運營著凱悅天地忠誠顧客計劃、ALG Vacations、Unlimited Vacation Club、目的地服務管理公司Amstar DMC和旅遊技術平臺Trisept Solutions。如需更多資訊，請訪問 www.hyatt.com。
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, risks associated with the consummation of the Apple Leisure Group (“ALG”) acquisition, including the related incurrence of material additional indebtedness; our ability to successfully integrate ALG's employees and operations into ours; the ability to realize the anticipated benefits of the acquisition of ALG as rapidly or to the extent anticipated; the duration of the COVID-19 pandemic and the pace of recovery following the pandemic, any additional resurgence, or COVID-19 variants; the short and longer-term effects of the COVID-19 pandemic, including the demand for travel, transient and group business, and levels of consumer confidence; the impact of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants, and the impact of actions that governments, businesses, and individuals take in response, on global and regional economies, travel limitations or bans, and economic activity, including the duration and magnitude of its impact on unemployment rates and consumer discretionary spending; the broad distribution and efficacy of COVID-19 vaccines and wide acceptance by the general population of such vaccines; the ability of third-party owners, franchisees, or hospitality venture partners to successfully navigate the impacts of the COVID-19 pandemic, any additional resurgence, or COVID-19 variants; general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; global supply chain constraints and interruptions; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and all-inclusive segments as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geo-political conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, such as the COVID-19 pandemic, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions, and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates and operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of the COVID-19 pandemic, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and ALG's membership offering; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; violations of regulations or laws related to our franchising business; and other risks discussed in the Company’s filings with the U.S. Securities and Exchange Commission (“SEC”), including our annual report on Form 10-K and our Quarterly Reports on Form 10-Q, which filings are available from the SEC. These factors are not necessarily all of the important factors that could cause our actual results, performance or achievements to differ materially from those expressed in or implied by any of our forward-looking statements. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
